New Logo and Blog for the National Parks and Conservation Association

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When I joined the National Parks and Conservation Association (NPCA) in the 1960s after working in and taking trips to many of the parks, the group had a oval-chaped logo with the silhouettes of three bears. That logo was around for 50 years.

Now NPCA has decided it’s time for a change: “After about a year and a half of research, focus-group testing, surveys, and outreach, NPCA finally unveiled a modernized logo yesterday.” Naturally, some people wanted to keep the old logo. I support the changes, the logic of which is explained here.

Even before setting three of my novels in Glacier National Park, I was a “friend” of the parks. Since I live in the southeast, I’ve been to Smoky Mountain National Park more than any other. When I joined the NPCA, the Internet as we now know it did not exist. I depended on the print magazines from the Sierra Club and the NPCA for parks and conservation information.

Now, I’m happy that with the logo, the NPCA has also updated its online presence with a new blog called the Park Advocate. As NPCA suggested to members in this morning’s e-mail message, “Check out the blog for regular news on the parks, read about NPCA’s latest work in the field, enjoy photos and videos from around the country, and share your ideas and opinions on issues affecting our national parks.”

What a great way to keep up! Even if you’re not at NPCA member, the blog and its RSS feed will help you keep up with the latest news about the National Parks.  If you’re a Facebook member, you’ll find the NPCA is there, too.

Malcolm

If you’re a fan of Montana’s Glacier National Park and/or are planning a visit to Many Glacier Hotel, you might enjoy my e-book about the history of Swiftcurrent Valley: “Bears, Where They Fought.”

The 15-page booklet is available on your Kindle for only 99 cents. (Click on the cover to learn more.) You’ll also find it included in Vanilla Heart Publishing’s anthology of fiction, nonfiction and poetry “Nature’s Gifts.”

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5 responses

  1. The new logo will probably work OK, but personally I prefer the old one and I think their website address should certainly be included with the logo.