Like a new car, a new website looks sleek, clean, and is the envy of everyone who sees it. However, like cars that get older and no longer are washed or given scheduled maintenance and oil changes, websites start showing their age as well.
Last night on MasterChef, chef Ramsay told one of the contestants that his dish was confusing because it wasn’t cohesive and was more like a smorgasbord of flavors that didn’t go together. This is another way of saying that–like the old car–a website that’s messy, confusing and probably difficult for new visitors to figure out isn’t helping you.
When I set up my website (Conjure Woman’s Cat), I had great intentions. I was going to keep it squared away (a navy terms that means “shipshape”) rather than than letting it look like our old Buick or the top of the desk in my office.
I chanced upon a writer’s website article that basically said, if you’re website is screwed up, you won’t be kissing your books goodbye because nobody will be buying them. This caught me attention because sales have been lower this year than last year. Partly, that’s Amazon’s fault for establishing a new ranking system that’s biased in favor of bestselling books from mainstream publishers. Even though the rest of us are in the chopped liver category, it was obvious to me that I needed to clean up and streamline the website.
This has taken the better part of two days. It’s by no means perfect. On the other hand, it no longer has a garage sale kind of ambiance surrounding it. One thing I tossed out was a synopsis of each of my older books. This made the site too wordy and added pages. So, I’m featuring my two latest books and putting everything else in a catalogue of covers. Might be a mistake, but the result is certainly a lot easier to figure out.
In the business world some years ago, the word “agile” was often used to refer to companies that could change quickly with the times whether they needed new products or new ways of talking about their current products. I think authors need to be agile in this way in their presentations and promotions. While the books are the same books we published some years ago, we need to find new ways of capturing people’s attention.
So, I cleaned up my website an hour ago. So far, neither Oprah or Warner Brothers has called, but I can always hope.